Illustration's 1 Million Trees
pledge is about a lot more than offsetting our environmental footprint; it's about actively helping to recover lost ecosystems for the benefit of communities and wildlife around the world.
Our commitment to planting trees
In December 2012 Illustration Ltd made a formal pledge to donate 1% of global turnover to the systematic planting of trees for the foreseeable future. Specifically, we aim to plant 1 million trees every 5 years. Illustration is delighted to be part of a burgeoning movement of companies investing in a healthy planet.
The background to our thinking
On a two year sabbatical spent motorcycling around the world
, Illustration’s CEO Harry Lyon-Smith was shocked to witness the degree to which the natural world is being rapidly marginalised by the joined-up scale of urban and industrial expansion, in particular the widespread loss of forests.
In searching for a way in which Illustration could help, inspiration came from Let My People Go Surfing
by Yvon Chouinard of the outdoor clothing company Patagonia. Following Chouinard’s example, in December 2012 Harry and the Illustration management team made the decision to donate 1% of turnover to reforestation, with the aim of planting 1 million trees every five years.
In February 2013 Illustration joined 1% for the Planet
, a global movement which builds and supports an alliance of businesses financially committed to creating a healthy planet.
Why we partner with WeForest
We partner with WeForest.org to fulfill our commitment to a sustainable planet. WeForest offers practicable solutions with the aim of restoring ecosystems, focusing also on long-term well being of local communities. WeForest’ s objective is to make Earth cooler and contribute to the unstoppable movement that is restoring the 350 million hectares* of additional forest needed to remain below 2°C temperature increase.
It is possible to stop global warming if we all act now.
*As shared by the N Y Declaration of Forests and backed by scientific research.
1 Million Trees Counter
trees planted by Illustration
Ltd since December 2012