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Exclusively representing

Shauna Lynn Panczyszyn FAV

Shauna Lynn Panczyszyn
TV

Overview

Shauna Lynn Panczyszyn is the go-to illustrator for vibrant, hand rendered type and she’s honed her wonderful chalk-board aesthetic down to perfection. Based in Orlando, Florida, her talents go well beyond brilliant lettering. She has a classically trained voice and is also a figure skater. When she’s not in her studio, there’s a good chance she’s at the local rink turning triple axles with her friends.

Her musical tastes change by the season – in the warmer months it’s usually Bon Iver, Death Cab for Cutie and Zero 7, but in autumn or winter she’ll listen to Pat Metheny, George Winston, Gordon Lightfoot, Mannheim Steamroller or Josh Groban. She loves old advertising and packaging, particularly fruit crate labels and art deco lettering.

Training


Shauna went to the University of North Florida, originally to study opera. However she switched to graphic design, took classes in painting and screen printing, and discovered a love of illustration. After graduating she did an internship in an agency in Jacksonville, and worked in graphic design in Orlando before becoming a freelance illustrator.

Approach


You’ll never believe this, but Shauna has only ever worked on a chalkboard once. Despite how incredibly chalky her projects look, they are all digitally produced. Having said that, she does begin in her sketchbook working in a pink pencil because it’s pale and allows her to refine the letterforms as she goes over them with a 2B. An image is then scanned into Photoshop and worked on using a Wacom Cintiq.

It’s Shauna’s custom brushes that really make the difference. She’s spent ages creating them and they ensure that her chalk-look work is as realistic as possible.

In terms of colour, her instinct is to go wild. However, as she points out she doesn’t want her work to look like a rainbow has exploded on it, so she usually cuts her palette back to four bright colours.

Styles


Many have called Shauna’s work whimsical. While there’s certainly fluidity and freedom about it she’ll also fill background areas with fine detail. Little words squeezed in here and there allow the client the opportunity to augment and refine a message – or just get more in there! But the secret to Shauna’s style is her desire to please her inner five-year-old. Happy and positive is what she does best and if her work isn’t those things she won’t be satisfied with it.

Client List

  • The Wall Street Journal
  • IKEA UK
  • 3M
  • BJ's Supermarket
  • Mollie Makes
  • Walter Foster Publishing
  • Random House
  • Ogilvy and Mather
  • Scholastic USA
  • Real Pie
beautiful things happen when dream meet reality
clickbait project
pompeii poster
Wall Street Journal Europe Back to Cool
though she be but little, she be fierce - shakespeare
digital chalk work for lettering book
digital chalk work for lettering book
digital chalk work for lettering book
digital chalk work for lettering book
you're never too old to wish upon a star
I'm on Dribbble
'Resolve to be Thyself' - Print created for a friend involved in Mental Health Awareness Month
Everyday we're hustling chalkboard wall
How design entry for HOW Veteran's Grant
Jacksonville Magazine Best of Jacksonville 2013 Cover
Work hard and stay humble print
Art Director's Club illustration for their Portfolio Night campaign, 'Blood Sweat and Tears'
Floss like a boss print created for fun
Drink recipe card for Oh So Beautiful Paper's blog.
'How Savvy Are You?' lettering for Seven's 'Sainsbury's Bank Money Matters' Magazine
Shauna Lynn Panczyszyn for Help Ink
Reading Unbound cover design for Scholastic Books
Happy Halloween
design milk - vitamin d
Lettering for California Teachers Association - Educator Magazine September 2013
cmyk coffee
Beautiful World digital chalk drawing
Digital chalk dropcap alphabet
this book belongs to sticker design in digital chalk
AIGA Orlando - Facebook Cover Image
You are the cream in my coffee print
Golly gee wiz chalk banner
Jacksonville Magazine Best of Jacksonville 2013 feature illustration
The World of Foote Poster
OC Weekly cover May 2012
The universe of behavioural science report wrap
OC Weekly cover October 2012 featuring No Doubt
AIGA Jacksonville I love Design heart
Wedding menu titles for my friend's wedding
Eat Me plate for AI Jacksonville's Dish It Out plate show in 2010

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