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01:30 PM - 23 Jul 17
#ZoeMoreOFerrall usually uses pen and ink and loves to draw by hand #style #projects #artistoftheweek #illustrationtwitter.com/i/web/status/8…
08:30 AM - 23 Jul 17
#ZoeMoreOFerrall usually uses pen and ink and loves to draw by hand #style #projects #artistoftheweek #illustrationtwitter.com/i/web/status/8…
02:30 PM - 21 Jul 17
Happy! Miss Sporty's #HappyLook Collection is illustrated by @tracyturnbull1#advertising #youth #culture #womentwitter.com/i/web/status/8…
01:30 PM - 21 Jul 17
#ZoeMoreOFerrall uses bright splashes of colour as part of her compositions #art #artistoftheweek #illustrationtwitter.com/i/web/status/8…
10:30 AM - 21 Jul 17
Curvy Athletes : @FionnaFernandes illustrates for #Women's Running Magazine on a #plussize feature #figure #fashiontwitter.com/i/web/status/8…
08:30 AM - 21 Jul 17
#ZoeMoreOFerrall uses bright splashes of colour as part of her compositions #art #artistoftheweek #illustrationtwitter.com/i/web/status/8…
03:15 PM - 20 Jul 17
12:10 PM - 20 Jul 17
06:00 PM - 19 Jul 17
#RosannaTasker The Bristol based illustrator opens the door to her studio & inspiration #Scrapbook #artisttwitter.com/i/web/status/8…
03:30 PM - 19 Jul 17
@eenoramic illustrates the @lenovo tablet box for the African market #character #computers #digital #packaging #arttwitter.com/i/web/status/8…
01:30 PM - 19 Jul 17
#ZoeMoreOFerrall enjoys capturing the feelings of places, particularly architecture #artistoftheweek #illustrationtwitter.com/i/web/status/8…
12:30 PM - 19 Jul 17
#LaurenMortimer has drawn a self-initiated #pencil illustration of a @Viktor_and_Rolf #Flowerbomb perfume bottle… twitter.com/i/web/status/8…
08:30 AM - 19 Jul 17
#ZoeMoreOFerrall enjoys capturing the feelings of places, particularly architecture #artistoftheweektwitter.com/i/web/status/8…
04:00 PM - 18 Jul 17
Announcing new style Jewellery on website with some very beautiful fashion Jewellery illustrations from our artists… twitter.com/i/web/status/8…
01:30 PM - 18 Jul 17
This week we are featuring #UK based #ZoeMoreOFerrall and her whimsical illustrations #artistoftheweektwitter.com/i/web/status/8…
12:35 PM - 18 Jul 17
10:30 AM - 18 Jul 17
Announcing new style Jewellery on website with some very beautiful fashion Jewellery illustrations from our artists… twitter.com/i/web/status/8…
08:30 AM - 18 Jul 17
This week we are featuring #UK based #ZoeMoreOFerrall and her whimsical illustrations #artistoftheweektwitter.com/i/web/status/8…
06:00 PM - 17 Jul 17

Back to School with M&S

above and below - 'Our Innovations' animations

below - Gail's work in progress and tools for the job

Gail Armstrong completes a mammoth papersculpture 'Back to School' campaign for Marks & Spencer.

The commission with AKQA was completed in several stages, each to build different phases of the project for the Marks and Spencer website. The first was to supply a kit of parts including a variety of paper planes, white versions of a variety of uniform items and the main title image for Inventors Wanted - an invitation to kids to submit their own ideas and innovations for school uniforms and the chance to win a trip to Kennedy Space Centre for the most imaginative. The second phase was imagery for the different sections in the Back to School area of the M&S website, firstly to help the viewer put together the perfect uniform for a pupil's needs and also a Bitesize Ideas page with help and suggestions for healthy snacks and meals. Finally Gail illustrated the 33 Smart Innovations icons - this part of the site also hosts the final phase of the project - two animations inspired by two of the innovations - Adjust-a-hem trousers and Stainaway Shirts. Working closely with Art Director Steven Leong and animator Peter Menich, Gail says of the rewarding commission "It was a challenging, intense and thoroughly enjoyable project to work on from start to finish."  

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