The event was the place to be to connect with all those delivering and pioneering future change in the industry. While at the conference Oxford retail residents had a chance to meet up and discuss the future plans of the new shopping and leisure experience due to open in the city in 2017. Each visiting retailer received a personal and unique present – a custom designed bag for each brand drawn by the Smartup Visuals team. Kristina of Smartup Visuals says "It was very exciting to work with these top retail brands. And we've received tonnes of positive feedback. Everyone loves a bit of personal touch!"