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Head & Shoulders Ladies

Ketchum commission Miss Led for five Head and Shoulders ladies to launch limited edition shampoos.

Ketchum commission Miss Led for five Head and Shoulders ladies to launch limited edition shampoos.

With a brief to illustrate a fashion styled group of ladies that would appeal to 18-25 year olds, Miss Led created characters that reflected the benefits of each of the shampoos.  She says "It was also an opportunity to work on a group of diverse characters, poses and clothing that illustrated different styles and attitudes of young ladies, like my own pristine girl band!"

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