Clause

Clause is a NYC-based technology start-up who are building software that will transform the nature of legal contracts. The Smartup team were approached with a request to create a professional, minimal and clean looking animation to explain their product. The team explain, "Technical language filled with tech and legal jargons was the main challenge. After many hours, creating tons of ideas and then distilling the core message, we achieved success! A good design is not just about what looks good. It also needs to communicate clearly, convert, evoke emotion, and fulfil its purpose. The end result pleasantly surprised the client and they were proud to enter a few competitions in the tech world using our animated video as a shortcut to explain their complicated business concept in seconds!" WATCH the animation.