Home Styles Illustrators Animators About News Videos Contact Work With Us Desktop Site
All
agency news
3d
artist advice and information
animals and nature
animation
awards
cartoon or humor
childrens books
conceptual
drawing
editorial
fashion
figure and people
InsideOut
lettering
line
live art
paper sculpture
podcasts
posters
realistic
scrapbook interviews
scrapbook notebooks
youth culture
09:00 AM - 19 Jul 18
The Clientele of @Richard_Mille - In sumptuous settings, #KatharineAsher spends two days drawing live at a luxury… twitter.com/i/web/status/1…
07:05 AM - 19 Jul 18
Check out @liambrazier's portfolio for more stunning artworks at illustrationweb.com/LiamBrazier twitter.com/liambrazier/st…
04:30 PM - 18 Jul 18
01:30 PM - 18 Jul 18
#Scrapbook - #AntonioSoares The Portugal based Fashion & Beauty Illustrator shares his inspiration from his Mother… twitter.com/i/web/status/1…
11:59 AM - 18 Jul 18
Here is a cover piece by @Thewl for @NatMortgageNews
11:38 AM - 18 Jul 18
Check out Portuguese fashion illustrator, Antonio’s beautifully detailed hand-drawn illustrations that evoke a sens… twitter.com/i/web/status/1…
09:30 AM - 18 Jul 18
#ImmuneCheckpointBlockade : @DNAillustration medical illustration on lung inflammation appears on the cover of… twitter.com/i/web/status/1…
07:15 AM - 18 Jul 18
RT @ArrestAllMimics: Taking it back to podcast #1 @dannyallison shares the story of how a blown out knee skateboarding lead to a creative c…
06:00 PM - 17 Jul 18
Exhibition news - #MichaelFrith and #JennyMLondon are exhibiting in Petworth until 25th August - an art and fashion… twitter.com/i/web/status/1…
02:30 PM - 17 Jul 18
#TheArtof : Appearing across four books, #ChrissyLau produces flower and herb illustrations for @Kyle_Bookstwitter.com/i/web/status/1…
11:30 AM - 17 Jul 18
09:29 AM - 17 Jul 18
This week we are featuring one of Portugal's leading fashion illustrator, António Soares @antonios_oares and his ex… twitter.com/i/web/status/1…
06:00 PM - 15 Jul 18
@SholtoWalker video #SelfPortraitwithDragon shows the process of producing the drawing from the making of the cruc… twitter.com/i/web/status/1…
10:40 AM - 15 Jul 18
#MargueriteSauvage was in the news #NYTimes at the beginning of the week. She did a piece for the new comic book Ar… twitter.com/i/web/status/1…
05:00 PM - 13 Jul 18
#SisterJean : @kathrynrathke creates a portrait of a worthy local for Chicago Magazine #line #decorativetwitter.com/i/web/status/1…
12:30 PM - 13 Jul 18
#DUCK : A hilarious children's picture book illustrated by #NathanielEckstrom is released in Australia #stylisedtwitter.com/i/web/status/1…
09:30 AM - 13 Jul 18
Jennifer @jmarvelous uses vibrant colour combinations as she builds up maps, cityscapes and scenery from hundreds o… twitter.com/i/web/status/1…
05:56 AM - 13 Jul 18
Check out @SholtoWalker's portfolio for more stunning artworks at illustrationweb.com/SholtoWalker twitter.com/SholtoWalker/s…

One Million Achieved!

Five years after our pledge to donate 1% of our turnover to WeForest, we are thrilled to have hit the 1 million tree mark!

How Planting Trees Cuts Carbon and Sustains Communities

Illustration by Donough O'Malley

In 2013 Illustration, one of the world’s leading illustration and animation agents, decided to do something about the cause and consequence of climate change; it pledged to donate 1% of its total income towards planting one million trees. Five years and one million trees later, Illustration has sequestered over 85,000 tons of CO2, reforested over 1,300 acres of East and southern Africa and trained over 650 men and women in the better stewardship of their environment. “When we got the news that we had reached our objective, there was a moment of disbelief before the cheers rang out in our offices around the globe,” says Illustration’s managing director Harry Lyon-Smith.

While some debate the precise causes and extent of climate change, the environmental damage caused by the increasing rate of deforestation is self-evident. Deforestation drives climate change because there are fewer trees to absorb the greenhouse gases that fuel global warming. “Forest still covers about 30 percent of the planet,” says Illustration’s managing director Harry Lyon-Smith, “but with an area half the size of England being lost every year, the world’s rainforest could completely vanish in the next eighty to a hundred years.” Planting more trees helps to reduce excess carbon from the atmosphere. 

Illustration’s reforestation programme is operated by WeForest, an international non-profit association with a goal of transforming 250,000 ha of forest landscape by 2021. Other corporate sponsors include Nike, Barclays and Marriott. WeForest specialises in biodiverse tree planting with a team of professionals spread over three continents and twelve countries, and cites research which shows that even if carbon dioxide emissions came to a sudden halt, the carbon dioxide already in the Earth's atmosphere could continue to warm our planet for hundreds of years. WeForest believes that the ability of trees to both suck carbon dioxide from the atmosphere and create sun deflecting clouds represents a simple, cost-effective solution to climate change and runs projects in Africa, Brazil, and India.

What is sometimes overlooked is that the negative impacts of deforestation go far beyond contributing to global warming. The loss of forests often damages the wellbeing of local communities and deprives animals and plants of natural habitat (eighty percent of Earth’s land animals and plants live in forests, and many cannot survive the deforestation that destroys their homes). Removing trees breaks the ‘water cycle’ which returns water vapour to the soil (they are called ‘rain forests’ for good reason) which is why so many forests cleared for agriculture in the developing world rapidly become deserts with negative socio-economic as well as environmental outcomes. “Our reforestation programme goes beyond combatting climate change,” says Harry. “By training local farmers to manage their environment more sustainably, jobs are created, poverty is alleviated and a community’s quality of life is enhanced.” As well as creating hundreds of jobs for local people, Illustration’s programme has brought all kinds of additional benefits to local people, such as installing almost 1,000 free beehives on the farms so that local farmers can add honey to their family’s diet and sell the surplus in local markets to boost their incomes. As Harry puts it, “By making local communities part of the solution and its direct beneficiaries, we give them the perfect incentive to stick to the plan that benefits everyone on the planet.”

So now that Illustration has achieved its objective of planting one million trees in just five years, what next? “That’s easy,” says Harry, “we’re going to carry on planting trees because the local and global benefits are so strong. Also, I think a lot of our clients get a buzz from knowing that by commissioning our exceptionally talent artists, they not only gain significant creative advantage but are also helping to combat climate change and alleviate poverty.”

You can find out more about Illustration tree planting programme here.

 

 

Our planting and growing partners 

 

 

back to News