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03:15 PM - 19 Sep 18
Lady Liberty spotted in the Lower East Side by @tristaneaton ! Who's your favorite #streetartist? #streetart #nyctwitter.com/i/web/status/1…
01:30 PM - 19 Sep 18
10:30 AM - 19 Sep 18
Briana Kranz has a flair for expressive line work, mark making and indulgent splashes of colour in her artwork.… twitter.com/i/web/status/1…
06:25 PM - 18 Sep 18
#TheTasteofStyle : #VeronicaCollignon shows us the world through rosé coloured glasses with these summery lifestyle… twitter.com/i/web/status/1…
03:45 PM - 18 Sep 18
#HappyInside : @Helen_Wetpaint has come up with cheerful and illustrative packaging artwork for the delicious and… twitter.com/i/web/status/1…
12:40 PM - 18 Sep 18
#Poppycock : @leehodguez is excited to announce the imminent release of the board game ‘Poppycock’ by… twitter.com/i/web/status/1…
02:30 PM - 17 Sep 18
#RelgiousStudies - @IndyMonthly commission @JackxRichardson to create an illustration accompanying an intriguing… twitter.com/i/web/status/1…
11:30 AM - 17 Sep 18
#WalkingTheDog : @Doodlejor collaborates with #NewZealand based illustrator #LABuckett to create this fantastic urb… twitter.com/i/web/status/1…
08:00 AM - 17 Sep 18
This week we are featuring our new talent, @brianakranz , a Californian fashion Illustrator who loves florals, port… twitter.com/i/web/status/1…
10:30 AM - 14 Sep 18
A lot of Go Suga paintings are themed around surfing, the universe and elements like the sun, wind, water, time and… twitter.com/i/web/status/1…
05:00 PM - 13 Sep 18
Beautython a Celebration of Beauty in London - @luandemy is invited back to @CoventGardenLDN second annual… twitter.com/i/web/status/1…
01:50 PM - 13 Sep 18
The Changing Face of Tourism in Cuba - #IratxeLópezdeMunain creates a series of illustrations for an article about… twitter.com/i/web/status/1…
02:18 PM - 12 Sep 18
@harryls, CEO of Illustration and his wife Juliet on their trip to @WeForest_org's reforestation project in Zambia… twitter.com/i/web/status/1…
12:00 PM - 12 Sep 18
At its recent Jewellery Watches Masterclass in St Moritz, @Bulgariofficial treated guests to unique portraits by ex… twitter.com/i/web/status/1…
10:30 AM - 12 Sep 18
Inspired from history, politics, culture, religion, chaos, social, animals and nature, Go Suga creates a truly ini… twitter.com/i/web/status/1…
09:00 AM - 12 Sep 18
#KickChildhoodCancer : @Danvillageart shows his support of the 5th annual Kick Childhood Cancer campaign by design… twitter.com/i/web/status/1…
02:51 PM - 10 Sep 18
Spotted some @OsGemeos while roaming around #NYC this weekend! #Streetart #mural #artist #illustration #painting
11:19 AM - 10 Sep 18
Check out @CRISDELARA_ART's portfolio for more stunning artworks at illustrationweb.us/CrisDelara twitter.com/CRISDELARA_ART…
08:00 AM - 10 Sep 18
This week we are featuring our new talent, Go Suga, an Australia-based Japanese artist who loves creating beautiful… twitter.com/i/web/status/1…

One Million Achieved!

Five years after our pledge to donate 1% of our turnover to WeForest, we are thrilled to have hit the 1 million tree mark!

How Planting Trees Cuts Carbon and Sustains Communities

Illustration by Donough O'Malley

In 2013 Illustration, one of the world’s leading illustration and animation agents, decided to do something about the cause and consequence of climate change; it pledged to donate 1% of its total income towards planting one million trees. Five years and one million trees later, Illustration has sequestered over 85,000 tons of CO2, reforested over 1,300 acres of East and southern Africa and trained over 650 men and women in the better stewardship of their environment. “When we got the news that we had reached our objective, there was a moment of disbelief before the cheers rang out in our offices around the globe,” says Illustration’s managing director Harry Lyon-Smith.

While some debate the precise causes and extent of climate change, the environmental damage caused by the increasing rate of deforestation is self-evident. Deforestation drives climate change because there are fewer trees to absorb the greenhouse gases that fuel global warming. “Forest still covers about 30 percent of the planet,” says Illustration’s managing director Harry Lyon-Smith, “but with an area half the size of England being lost every year, the world’s rainforest could completely vanish in the next eighty to a hundred years.” Planting more trees helps to reduce excess carbon from the atmosphere. 

Illustration’s reforestation programme is operated by WeForest, an international non-profit association with a goal of transforming 250,000 ha of forest landscape by 2021. Other corporate sponsors include Nike, Barclays and Marriott. WeForest specialises in biodiverse tree planting with a team of professionals spread over three continents and twelve countries, and cites research which shows that even if carbon dioxide emissions came to a sudden halt, the carbon dioxide already in the Earth's atmosphere could continue to warm our planet for hundreds of years. WeForest believes that the ability of trees to both suck carbon dioxide from the atmosphere and create sun deflecting clouds represents a simple, cost-effective solution to climate change and runs projects in Africa, Brazil, and India.

What is sometimes overlooked is that the negative impacts of deforestation go far beyond contributing to global warming. The loss of forests often damages the wellbeing of local communities and deprives animals and plants of natural habitat (eighty percent of Earth’s land animals and plants live in forests, and many cannot survive the deforestation that destroys their homes). Removing trees breaks the ‘water cycle’ which returns water vapour to the soil (they are called ‘rain forests’ for good reason) which is why so many forests cleared for agriculture in the developing world rapidly become deserts with negative socio-economic as well as environmental outcomes. “Our reforestation programme goes beyond combatting climate change,” says Harry. “By training local farmers to manage their environment more sustainably, jobs are created, poverty is alleviated and a community’s quality of life is enhanced.” As well as creating hundreds of jobs for local people, Illustration’s programme has brought all kinds of additional benefits to local people, such as installing almost 1,000 free beehives on the farms so that local farmers can add honey to their family’s diet and sell the surplus in local markets to boost their incomes. As Harry puts it, “By making local communities part of the solution and its direct beneficiaries, we give them the perfect incentive to stick to the plan that benefits everyone on the planet.”

So now that Illustration has achieved its objective of planting one million trees in just five years, what next? “That’s easy,” says Harry, “we’re going to carry on planting trees because the local and global benefits are so strong. Also, I think a lot of our clients get a buzz from knowing that by commissioning our exceptionally talent artists, they not only gain significant creative advantage but are also helping to combat climate change and alleviate poverty.”

You can find out more about Illustration tree planting programme here.

 

 

Our planting and growing partners 

 

 

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