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Take Summer With You

Greg Straight works on a McDonald's Summer Campaign in New Zealand.

'Take Summer With You' is the theme of the campaign across McDonald's stores in NZ and illustrated by Greg's magnificent graphic art. With a mixture of still and moving images, the fun-seeking, outdoors vibe is carried through with the purchase of a McDonald's meal en route. Greg says, "I created the illustrations used on reusable bags, shareboxes, store murals and TV adverts with the agencies BeFly and DDB. My illustrations are inspired by summer in NZ and the classic Kiwi road trip featuring lots of local imagery, birds, nature and people enjoying themselves outside in Aotearoa. Also the bags are made from 70% recycled plastic." See the animations here. 

 

 

 

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