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Sip on-the-go with Sipsmith

A Summer campaign for Sipsmith's 'gin in a can' is illustrated by watercolour artist Liam O'Farrell.

Liam was contacted by the client last Winter and asked to work on this exciting launch of their cans which allow one to 'sip on the go'. The initial idea was for Liam to create a scene which encompassed a number of outdoor activities usually taken up in the Summer months and which might also involve the consumption of a few Gin & Tonics! With ideas such as tennis, cricket, festivals, picnics and airshows, Liam set to work painting several scenes which had to work as a single image and also in an animation showing the activities from a moving train window. The campaign is now launched and exudes the green of the country with sunshine on your face and a G&T in hand! You'll see it around mainline London train stations including Victoria, Waterloo and Clapham with social media usage over Sipsmith's platforms. Take a look at the animation here.

‘Working with Liam has been an absolute pleasure. From briefing to final execution, everything went smoothly and we are extremely pleased with the results.’

Alessandro Perottoni – Senior Brand Manager @ Sipsmith London

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