Heedayah Lockman

Originally from Malaysia, Heedayah came to the UK to study architecture and has Bachelor and Masters degrees in the subject, but found herself drawn to the creative side of the profession. Developing her drawing and graphic design skills, she emerged as an illustrator specializing in editorial, publishing and commercial imagery for some of the UK’s most progressive publishers and brands. Heedayah enjoys collaborating with writers and editors, taking pride in her ability to engage readers with new ideas. Using color, composition and perspective, she works hard on evoking just the right ambiance for each project. Mood is everything. Movies are a huge source of inspiration, crossing genres and ranging from Midsommar to the Truman Show and on to Perfect Blue. You can see the strong storytelling element in her work.

Approach

Analyzing the brief and working with her client, Heedayah comes up with routes into the topic and explores how to use the themes and characters to best effect. Drawing begins in Procreate, with imagery finalized in Photoshop and Illustrator.

Style

Heedayah’s style thrives on broad swathes of eye-catching color, organic lines that give it an individual feel, and a true sense of personality in the characters she depicts.

Languages

English and Malay