Tilda Rose

Having grown up in Helsinki and Philadelphia, Tilda combines influences that come from the great tradition of American illustration – such as NC Wyeth and Norman Rockwell – with the mystical Finnish folklore of the Kalevala. Conceptual work is one of her great strengths, and clients love the way she presents multiple solutions to each brief, enabling them to hone their message within her aesthetic. With an Illustration degree from the University of the Arts in Philadelphia, Tilda has trained across editorial, publishing, advertising, surface design and packaging and today works for a variety of international brands. With each project, she ensures the viewer can sense the physical creative process behind the imagery.

Approach

Tilda creates illustrations traditionally using gouache, acrylics and watercolors, with digital tools used to polish and enhance the finished work for an efficient process. “I like my illustrations to be as handmade as possible,” she says.

Style

Tilda’s dreamlike surrealism is full of swirling motion, with naïve hints of Finnish folk art. She represents nature in unique ways – particularly fluid concepts such as water and wind. Color palettes are used to drive mood or challenge our perception of what’s real and what isn’t.

Languages

English and Finnish

Awards 2022 – Bologna Children’s Book Fair Illustration Exhibition – Winner 2019 – University of the Arts Philadelphia – President’s Award